Bell began as a small auto parts store in a suburb of Los Angeles. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment for auto racing, motorcycling and then bicycling. His commitment to creating great product through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation into a multi-million dollar enterprise.
His legacy lives on today in Bell's commitment to racing, quality and innovation.